Life Among the Elite
Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.
Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.
Expert says salespeople play a critical role in what happens in the F&I office. She lists four ways they can successfully pave the road to back-end sales.
The DealerStrong team experiences the highs of beating expectations and the lows of an underperforming BDC and third-party lead provider.
GM explains why some assumptions are par for the course and others can cost you business.
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.
When is a dealership liable for its customer’s negligence?
Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
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