Articles

The Art of Turning Cars into Cash

Unlike traditional financing, where a dealer earns his profit at the time of sale, BHPH dealers earn their profits over long periods of time. This business model, on more than a very small-scale operation, can quickly drive a dealer out of cash and business. The solution for many BHPH dealers is ...

Five Sources to Drive Traffic to Your Web Site

Jim Rucker - The scope of the automotive industry has changed over the last several months. Web sites are becoming more functional, offering the quality that consumers demand when trying to research vehicles online. They're not all perfect, but for the most part, they offer inventory, credit applications and other ...

Discipline is Expecting to Win

Jim Jackson -You may say, “Well, I’m not very disciplined.” Yes, you are. You just haven’t learned how to focus it toward a specific goal. Discipline means doing something that is going to move you closer to your ...

2008 Auto Finance Survey

No doubt, many finance offices feel like they’ve been on a bit of a roller coaster ride over the past 11 months, with finance companies tightening their belts, exiting the subprime sector, exiting leasing, dropping dealers or ...

Walk the Talk in Inventory Management

We’ve all heard the statement before. You have to walk the talk. It’s not enough to say you will do something; you have to do it. It’s time for dealers to manage their inventory better. Dealers are talking about inventory management in record numbers, but ...

Right-Sizing in The Current Economy

As with any industry, the automotive retail industry has seen its fair share of buzzwords. The new buzzword in the industry is “right-size.” In order to avoid being a causality of the economy (NADA estimated 700 dealerships shut their doors in 2008), many dealers have been advised to ...

First-Party Internet Leads

It’s no secret; dealer-generated leads close better than purchased, third-party leads. Not only can third-party leads get expensive, but some in the industry are saying third-party leads aren’t what they used to be.

Old School Meets High Tech

Tom Langas - Every company out there that does Web site design has their vision of what your site should be to be successful. They are not aware of your market's nuances, quirks and hot spots. It is up to you and others in your company to stick by your guns and make these talented designers see your vision.

Why Should You Have a BHPH Web Site?

Charley Pompey - Picture this: you leave your office on a Monday night and the last thing you do is make sure your desk is clear and ready for the next day. On Tuesday morning you find five completely filled out and signed credit applications from customers neatly arranged on your desk.

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