Articles

High Performance Auxiliary Web Sites

Greg Goebel- As I have been saying for months, the reporting of the death of the SF industry is beginning to sound much like infamous “Dewey Defeats Truman” headline from 60 years ago. Yes, the industry has definitely changed, but without a doubt it is still alive and kicking, and while it’s more challenging than in recent years, much can be learned from the SF Top 10 dealers.

Mobile Marketing Today

Todd Swickard - The hype is building about mobile marketing and how it will affect automotive in 2009. Early adopters are pushing text messaging and mobile Web advertising. Those who sell mobile marketing services say it’s the future of CRM. After all...

BHPH Marketing and Advertising

The mortgage meltdown, the shrinking of the subprime credit market and the tightening of credit across the board have been bad news for many in automotive retail. However, buy here pay here dealers seemed to be in the perfect position to reap some benefits from the effects of the credit crisis.

Jim Shorkey and Courtesy Suzuki

“When they first started talking about this recession, I announced to my team, ‘There’s all this talk about a recession. I’m not participating. If you’re participating, you’re in the wrong room,’” said Jim Shorkey, dealer principal of Courtesy Suzuki and Jim Shorkey Kia in North Huntingdon, Pa.

The Misdiagnosed Dealer Plague

David Keller - I have talked to many banks in the past few months, and guess what? They don’t seem to be in the business of loaning money anymore. Seems strange, as they should have a hard time making a profit if they pay depositors and...

The Growing Rate of Technological Change

Rick Gibbs -Despite current economic conditions, the rate of technological change continues to grow at exponential rates. This is extremely important to your dealership because it ultimately affects the way consumers shop and make purchase decisions...

Rising to the Challenge

Greg Goebel - Last year at this time I was preparing to run my first marathon. It was a goal I set for myself a decade ago, but had never come close to accomplishing. This time was different however, as I had armed myself with a proven training plan. By executing it, I was able to cross one more thing off my “Bucket List.” ...

Collection CSI - Should You Measure It?

Brent Carmichael - How would your collection department CSI (Customer Service Index/Indicator) measure up to everyone else’s in the BHPH industry? Most BHPH operators haven’t given it a second thought. As yet, there hasn’t been a...

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