Finding the Customer Who Doesn’t Want To Be Found
Best Ride General Manager Gene Daughtry discusses skip-tracing and reveals the methods he uses to track down customers who don't want to be found.
Best Ride General Manager Gene Daughtry discusses skip-tracing and reveals the methods he uses to track down customers who don't want to be found.
At Charlotte Honda VW in Port Charlotte, Fla., the dealership received a complete overhaul and a new marketing strategy, and it has since tripled sales.
By outlining a fixed operations marketing plan with daily, monthly and quarterly plans, industry expert Don Reed explains how dealers can realize a 20-percent increase in fixed operations traffic.
Advertising for dealerships has always been a highly debated topic. Joseph Clementi, a dealership general manager, discusses the importance of measuring the effectiveness of a dealership's marketing efforts.
Year-end at an automotive dealership is undoubtedly the most stressful time the accounting office experiences. Accountant David Keller discusses measures dealers can take to lessen the stress at year-end and prepare for their CPA’s year-end fieldwork.
With leadership in place, over 700 employees and bulletproof funding, the Consumer Financial Protection Bureau is moving full speed ahead. Attorney Nicole Munro discusses the CFPB's potential reach and how it could impact dealers.
Why spend money to drive traffic to a site that doesn’t convert? Greg Wells, business development expert, offers tips to help boost a dealership website’s conversion.
“Amazing,” “wonderfully executed,” “super,” “great,” “fabulous,” “educational”—all of these are words used to describe the 2011 Special Finance Conference.
Recent fraudulent emails to dealerships purporting to be from the FTC prompt attorney Tom Hudson to issue a word of caution to dealers: Make sure any "authorities" who approach the dealership are the real thing before taking any action.
David A. Anderson and Wilfredo Fernandez of the firm Citrin Cooperman outline a few of the most common frauds perpetrated in various dealership departments and offer some ways to help prevent them from occurring.
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