Steve Cline - Criminals are more savvy, and the amount of legislation impacting dealerships is on the rise. Other pressing issues and relatively new risks that insurers need to address are:
Harlene Doane - It’s time to treat the used vehicle department as a business, specifically, one designed to earn maximum profits. You likely review the sales, expenses, ratios and trends of your dealership ...
Ryan Linnehan - It is important to stay abreast of all the legal changes that affect our industry on an ongoing basis.
Thomas B. Hudson, Esq. - Another problem that the housing mess will create for dealers will come from the legislative backlash that we will see as our elected representatives fall all over each other in their attempts to “fix” the housing problems...
Jim Jackon - You know you need a positive spin to rev up your sales team, who are wondering how to meet their goals in such a dismal economy. After all, they’ve had the same conversations with each other on your showroom floor.
We've all seen the reports of trouble in the auto industry—sales plummeting, credit tightening, consumers looking for fuel-efficient cars that are in short supply. So how are lead generators reacting?
Marla Belson - We all get that overwhelmed feeling when thinking about the state of economic affairs in America today, and if you are there, you’re probably not going to like what I am about to tell you. In fact, not at all.
Sean Bradley - We all know that the strongest form of advertising is word of mouth. We teach that to all of our sales staff. Everyone knows it; as a matter of fact, mathematically it makes sense. Average closing ratio for a fresh opportunity in your dealership is about 18 to 20 percent versus a 50 percent closing ratio from a referral or a 65 percent closing ratio from a prior customer.
Kris Wright - Don’t Panic. The market is tougher than I have ever seen it. The old days are back—big fees, low advances, short terms and high interest rates. Thanks mortgage market for causing this overcorrection.
There’s not much that’s traditional about Tracy Buick Pontiac GMC Cadillac in Tracy, Calif. From how their advertising budget is allocated to running the sales floor, their approach is anything but ordinary. While this franchise store meets its new car objective nearly every month, approximately 90 percent of its total business is special finance.
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