Marketing expert offers a three-point plan for capturing and engaging service-bound customers in today’s highly competitive environment.
Add Cox Automotive to the growing list of tech vendors and dealers alleging that CDK and Reynolds and Reynolds Co. conspired to eliminate competition for data integration services and seize control over dealer and third-party data.
Flynn guided the company’s multi-year transformation effort. The executive is now set to replace Robert. N. Karp, who is leaving the company in December.
Through the collaboration, dealers using CDK websites will gain exposure for their inventory as well as high-quality leads from CarGurus.com. CDK will also leverage the online automotive marketplace’s anonymized, aggregated data in its suite of automotive digital marketing solutions.
Five days after announcing a ‘stunning victory’ in its antitrust suit against CDK and Reynolds, Authenticom today learned it will have to wait seven days to see if the Seventh Circuit will hear the DMS providers’ appeal of the preliminary injunction confirmed on Friday by the federal court judge hearing its suit.
A federal court judge declared last Friday that Reynolds and CDK can’t prevent Authenticom from providing services to dealers who, as of May 1, have authorized its data integration services. The ruling was issued as the judge entered the final form of his preliminary injunction in Authenticom’s antitrust suit against the two DMS providers.
The information services firm announced that John DeMarco has joined the company as senior vice president of automotive sales. He brings 27 years of leadership experience, having held a number of senior leadership roles at firms like CDK Global and Ford Motor Co.
CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
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