Jennifer Rincon - What does NADA have to offer? “We’ve used NADA for everything,” says Neal Slaten, president of Tipton Ford, Inc. of Nacogdoches, Texas, “from buying their videos for ...
Todd Swickard - I basically got the same responses that I used to get when selling online classifieds: “This is a fad."
Chip Perry - The Internet leads more shoppers to the vehicle they purchase than all newspaper classified ads and classified magazine ads combined...
Todd Swickard - Make sure that you can find anything that you need at your dealership in less than three clicks from the home page...
Todd Swickard - ...it may be a new way for effectively cutting some of the advertising and adding accountability to the sales floor...
Todd Swickard - Go to your computer and try this experiment. Try typing your dealership name in the search area of your Internet browser...
Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...
Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...
Bruce Thompson - Many dealers are holding back when it comes to investigating and installing the tools for enhancing operations and sales.
Bruce Thompson - The appraiser. The decisions this individual makes can swing a dealership's sales 35 percent or more;...
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