How to Hit the Microtarget
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
Dealers are driving timely, relevant communications with data-driven microtargeting. Digital marketing expert explains how it’s done and why it works.
The Dealers’ Choice Awards reflect the will of the voters and the temperature of the industry.
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.
A South Carolina dealer learned the hard way that concealing damage to a used vehicle can result in costs that far outweigh its value.
Multistore dealers are using centralized accounting practices to improve consistency, productivity, and customer and partner relationships — and, most importantly, save time and money.
Dealers are using time-to-market to improve reconditioning processes, reduce costs, and maximize profits on used-vehicle sales.
With finance reserve under attack, dealers must be increasingly selective when it comes to F&I products. Top trainer offers guidelines for choosing the products that offer the most value to your dealership and your customers.
Members of Generation Z are the anti-Millennials, and they’re coming to a dealership near you.
Dealers honor their favorite vendors, technology providers, trainers, and finance companies in the 12th annual Dealers’ Choice Awards.
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