Cyberattacks are happening fairly frequently, and dealerships are prime targets because they have exactly what cybercriminals are looking for, and because their IT systems and policies may not be a top priority. Take the necessary steps to protect your customer data, your bank accounts, and your reputation.
Will a COVID waiver protect your business? There is no definitive answer as of early 2020, but after a review of the risks, it may be deemed an advisable addition to your compliance quiver.
Messaging apps, AI, and self-service customer support options such as adaptive FAQ’s with interactive guides have allowed retailers to scale down contact centers to rely more on chatbot technology and give customers the quick and reliable answers they need.
Most of a dealership's marketing strategy is geared toward driving business to the website. But as an industry, we’ve forgotten one of the most basic principles of marketing which is creating unnecessary headwind in traffic flow to the URL destination.
Employing these strategies will help dealers maximize every opportunity as we head into a fall season that’s looking to be as unpredictable and unprecedented as what we’ve experienced so far in 2020.
The auto market appears to be showing signs of recovery, but it’s too early to tell how far the recovery will go in the short term, and it’s more critical than ever to keep up with the changing perceptions of the industry.
Claims adjuster shares a true story of unintentional deceit and offers a warning of an issue that happens in dealerships across the country.
We’re clearly operating in a new normal, but one thing is clear – the dealership that provides the most support and instills the highest level of confidence in their customers will ultimately succeed in the coming months.
All auto dealers want more F&I PVR, but making meaningful improvement requires a comprehensive plan with these four pillars.
The goal in discipling employees is not to punish but rather to affect a positive change in the employee’s conduct or performance, and should remain compatible with that goal and reduce the number of times someone says, “you’re not the boss of me.”
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