Jennifer Murphy - With such high costs to dealers, it’s understandable that some dealers are evaluating their plans, weighing their options and even modifying coverages in the current economic climate.
Rob Chesney - There are many ways in which a dealer can begin to build buyer trust online, and it all starts with the listing. When listing a used vehicle online, it is important to ...
Justin Spath - The function of an online employment ad is really no different than one that appears in print. The key thing to remember is that due to the form of the online employment ad, ... you are not constrained by the print format. There are no ...
Rob Anderson - “I want a low interest rate, no money down and a $75,000 Escalade even thought my credit has been shot since the Reagan Administration. I also want a $199 monthly payment on that Escalade.” ... What is important is how you respond to the request.
Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...
Jim Jackson - T.E.A.M. has six key components. No one component is more important than another, but if you don’t have them all in place, you’ll be out of balance ... The six components are:
Tom Herald - Your Web site is the flagship of your business marketing plan, and it’s open 24/7, whenever a prospective customer wants to learn about you, your dealership, your inventory and your financing. By simply...
Dave Keller - If you are a typical dealer, you probably check your cash balance daily. Some dealers run their business by their checkbook balance, while others use the actual bank account balance and release checks accordingly. Which is better?...
Ryan Linnehan - There are many ways to create value, and we have talked in the past about some ideas that could be included in a “Value Package” that would be presented to our customers in an attempt to...
Thomas B. Hudson, Esq - If you are a dealer, you may take some comfort from the fact that your customers seldom get upset enough to haul you into court. That comfort disappears, though, when you find out that your customers are being encouraged to sue you...
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