Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...
Tom Herald - According to NADA, roughly 60 franchise dealers per month—that’s two per day—are closing their doors or downsizing to used car lots. They are literally being hammered financially by the economy, and many won’t survive. We stand to lose roughly 3,000 franchise and another 5,000 independent dealers by mid-2009. So, what is there to look forward to next year? The answer is ...
Jim Jackson - All across America, businesses invest time, energy and resources in different leadership programs, and why not? Leadership makes a difference. There are as many different opinions as to what leadership means as there are cars on the road and there are as many different and effective leadership styles as there are ...
Ben Donnarumma - Buy here pay here dealers need the Internet too. If you are a car dealer today and don’t have a presence on the Internet, you might as well be out of business. The Web and your Web site are too important to sales and marketing, and doing business today without being online would be like trying ...
Kimberly Long - Griffin’s Credit Quick began as just a single desk in the corner of the new-car dealership’s showroom and later moved into the group’s Isuzu store. Eventually, the Isuzu franchise was sold to allow the BHPH business to expand...
Greg Goebel - You have to continue your brand in the market——continue to remind people that you are able to help them, and most certainly ask for business. You simply must be prudent about what you spend and reasonable about your expectations. Forecast your deliveries and spend appropriately ...
Glynn Rodean - While car sales and football don’t have a lot in common, right now many dealers are practicing what many football teams do when they’re trying to hold onto their lead until the end of the game—the prevent defense. A team with a solid lead...
Ryan Linnehan - I realize I may be a little older than the demographic of your typical letter-writer, but you know what they say. “Desperate times call for desperate measures.” Even though the economy has been very naughty this year, I can show you all...
David Keller - Take a look at your expenses. Compare your expenses against other 20 group members. Compare them to industry averages. If some are high compared to the industry guides, review the detail of the expense accounts to see if you can reduce...
Glynn Rodean - Over the years, I’ve developed a long list of best BDC practices and here are 12 from which every BDC can benefit...
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In