Articles

Zoombak

Not so long ago, a BHPH dealer always had to sweat a little when watching his collateral go over the curb in the hands of a high-risk customer. If the customer defaults, how much time and effort will go into locating and repossessing the vehicle?

Prestige Volvo Sees the Future Online

When he was growing up, Matthew Haiken had no doubt about the career he wanted to pursue. “I wanted to be a car dealer from a very young age … I love the business, every aspect of it. I love the competitiveness, the entrepreneurial spirit,” he said. In fact, he started attending 20 group meetings at the age of 16. “I loved being around car dealers; to me they were ...

The Internet and Its Effect on Accounting Departments

Dave Keller - You, your accounting personnel or your accountant can access your data from any Internet connection using communication software such as PC Anywhere, VPN, VNC and terminal services connections. This enables real-time analysis of your dealership data with your accounting personnel. The Internet also lets you download the data to other software or third-party vendors you have authorized to receive your data ...

Three Streams of Special Finance Leads

Greg Goebel - ... the reporting of the death of the SF industry is beginning to sound much like the infamous “Dewey Defeats Truman” headline from 60 years ago. Yes, the industry has definitely changed, but it is still alive and kicking. Although it’s more challenging than in recent years, much can be learned from the SF Top 10 dealers ...

Warning Bells: The Internet, Pricing and Discounting

Thomas B. Hudson - "Dolly" saw a 2006 Nissan Murano advertised on the Internet. When she contacted the dealer about the car, a dealer representative quoted the purchase price as $15,500. When Dolly drove to the dealership to pick up the car, a second representative told her the purchase price was actually $21,500. “Molly,” Dolly's sister, agreed to act as a co-signer so that Dolly ...

What You Can Uncover with a Few Keystrokes

Harlene Doane - Knowing the basics of how many visitors your site has, the number of page views and the amount of time spent on the site is fairly easy these days, but it is possible to learn so much more. There are several products on the market, many of which are entirely free, that allow you to view your site and marketing efforts from several different perspectives ...

A Time for Change

Jason Ezell - If we can bring people in on pre-owned car deals, then we can show them the excellent deals we have on new vehicles and try to make that switch. Almost half of all people who submit a vehicle lead via the Internet will buy a different vehicle than the one they first inquired about, and over 42 percent of people who submitted a lead on a new vehicle ...

Key Auto Mall Sets the Standard with Centralized Dispatch

At Key Auto Mall – one such example – overall business is good, and the 20-bay service department is booming. The auto mall, which spans two city blocks, is located in Moline, Ill., and has three separate sales showrooms encompassing Buick, Pontiac, GMC, Dodge and Mazda. However, all service is completed in a centralized ...

Ten Questions Top Sales Managers Can Answer

Tom Herald - Every high-performing sales organization is led by a manager who has the answers to 10 common performance questions that separate the strong from the weak. Your answers to these questions will be your compass for action and execution. They are your roadmap for improving sales ...

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