Harlene Doane - Dealers are still in cost-cutting mode, and advertising and marketing budgets have taken the brunt of cuts over the last several months. Across the board, the amount of advertising and marketing dollars spent by dealers is down by 24 percent, which is equivalent to a $10,000 to $15,000 decrease in spending per month.
Jim Rucker - It doesn't matter how much traffic you drive to a site or how big your Facebook fan page is if they aren't optimized for lead conversion. The process is very simple:
Todd Swickard - Since the world is changing, your marketing strategy needs to change too, or you’ll be left in the dust. It’s time to trade in your old ways of doing things to get the most mileage out of your marketing budget. So, here are a few tips for how to go about reviewing your strategy to make sure it’s ready to roll.
Brent Carmichael - Merriam-Webster defines advertising as “the action of calling something to the attention of the public especially by paid announcements.” It defines marketing as “the process or technique of promoting, selling, and distributing a product or service.” Similar, but different.
Glynn Rodean - All incoming sales calls and every lot up should be ad-sourced and lead-sourced—no exceptions. Determining the source of every lead allows you to generate a report that will show you whether your dollars are being spent effectively. Without this reporting, you may wind up wasting thousands of dollars a month.