Greg Wells - These days it seems everyone is talking about digital marketing, Internet leads, social media and CRM, but are we overlooking the oldest and most useful piece of technology in our business—the telephone?
Glynn Rodean - Communication is “a process by which information is exchanged between individuals through a common system of symbols, signs or behavior,” according to Merriam-Webster. While the definition does not directly mention listening, it is a key part of exchanging information.
Mark Dubois - No doubt you’ve heard the expression, “If it ain’t broke, don’t fix it.” The flip side of that expression is more likely what we encounter in real life: If it ain’t working, fix it. At a recent buy here pay here performance analysis meeting in Tampa, Fla. I surveyed the dealers in attendance and asked them, “What is the single biggest challenge facing your buy here pay here business today?
Greg Wells - Most Internet sales managers or BDC staff will tell you the frustrating part of their job is customers who won’t connect. What you hear is, “We respond quickly, quote a great price, leave numerous voicemails, send several e-mails and never hear from the customer again.”
Harlene Doane, Jennifer Murphy - Technology changes so fast that it’s difficult to keep up, and that’s especially true when it comes to a dealer’s Web site. What was cutting-edge and met a dealer’s needs a year ago may now be lackluster in performance.