Mark Dubois - If you are a new car dealer struggling with questions about what to do after losing your franchise or you are a subprime dealer unable to get your deals bought and are forced to turn away customers, you may be wondering: is this the time to be in the buy here pay here business?
Greg Goebel - I have written for years about Green and Red Balloons, the metaphor for identifying the creditworthiness of dealership customers. Nothing has changed about the need to identify creditworthiness quickly and effectively when a customer first contacts your dealership, except for the fact that it has become more urgent to do so.
Thomas B. Hudson - Life is difficult enough when you at least know what you don’t know. But when you don’t know what you don’t know, life gets downright dangerous.
David Keller - The massive health care legislation, signed into law by President Obama, contains provisions that will affect every employer, but the timing of different pieces of the legislation ranges from items that apply immediately in 2010 to a variety of tax increases that become effective from 2011 to 2018.
Jason Ezell - I have always been mesmerized with the amount of information the Internet has provided, both on the Web itself and through the data being produced by millions of people using the Web. Oh, the power we would gain from harnessing this data and molding it into usable knowledge with which to make solid business decisions.
!["The interest rates are 2.9 [percent for CPO units]. Sometimes you can take a customer and put them in a 2,000-mile, 2010 Corolla and the payments are $50 cheaper a month [compared to a brand...](https://dealerimages.bobitstudios.com/upload/autodealermonthly/content/article/_migrated/CafarelliL-compr-__-600x300-a.jpg)
Jennifer Murphy - The economy has forced many consumers to forego the purchase of a new vehicle due to their own budgetary concerns or due to the lack of available financing. These customers are now considering certified pre-owned (CPO) vehicles as a viable alternative to new.
Kirk Manzo - In Chet Holmes’ bestselling book, “The Ultimate Sales Machine,” he identifies that the reason many organizations struggle is because “management attempts to implement 4,000 different ideas. When all they really need to dominate any market is to identify their core strategies (usually about 12) and repeat them 4,000 times until everyone in the organization has mastered them!”
Greg Wells - When customers walk into the showroom, what do we do? We greet them, right? They are greeted by a receptionist, if you have one, or by an available salesperson, but what happens when that customer isn’t greeted promptly?
Jennifer Murphy - Generally speaking, heated seats aren’t a popular option when purchasing a car in Florida. At Century Motors in Pompano Beach, Fla., Dealer Frank Fuzy said, “You can turn a heated seat on in South Florida … and it’s hard to tell if that heated seat gets warm.”
Brent Carmichael - The hottest topic right now in the BHPH world has to be inventory. Not only where but what to buy, how to find it and how to purchase it.
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