Creating name recognition for your dealership can be accomplished many ways. Author David Keller discusses outside-the-box ways to promote your dealership that will get people in the community talking about you.
In southeast Ohio, the Don Wood Automotive is building a nationwide Web presence for its parts and accessories business. Learn about Dealer Jeff Wood’s strategy to further build his Internet empire, which currently encompasses 39 URLs, and his online parts and accessories business.
The legalities surrounding bird-dog, or referral, programs vary from state to state. Attorney Tom Hudson reminds readers why it’s important to seek legal advice before implementing such programs.
As dealers notice the comeback special finance is making, interest in the topic grows, as evidenced by the increasing number of calls Author and Consultant Greg Goebel has been receiving of late. He outlines some of the important issues dealers should consider before jumping back into special finance.
The Auto Dealer Monthly 2010 Digital Marketing Awards highlight a few of the best dealership websites in the industry, including single-point franchise sites, independent dealer sites, group franchise sites and specialty sites. See who stood out from the pack and why.
Both advertising and promotion have their place in operating a successful business. Author Mark Dubois explains the difference of each and how they can help a buy here pay here business.
As a current dealership employee, Joe Chura reflects on how to increase Internet sales and how his perspective on that topic has changed since he went from working for Ford Motor Company to working in the dealership.
Busy sales managers have plenty to manage that’s right in front of them, but it’s important to check “blind spots” to uncover hidden profits. Author Greg Wells highlights four blind spots and what you can do to get them out in plain sight.
There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
While constructing his independent dealership Autoline, Dealer Ryan Corey said the idea was for it to be “completely opposite a traditional car dealership.” From the interior decoration and logo to the dealership’s advertising, it’s easy to see his store is unique, and it’s attracting and retaining customers. Since it opened, sales have increased about 400 percent.
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