Analyze Current Advertising Before Adding More
Greg Goebel explores the age-old question "What should I spend my advertising dollars on??" His response might surprise some.
Greg Goebel explores the age-old question "What should I spend my advertising dollars on??" His response might surprise some.
General manager of a Toyota store, Tony Troussov, offers a step-by-step script for leaving effective voicemails that salespeople can customize and use.
Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.
Buy here pay here (BHPH) industry expert and consultant Mark Dubois outlines three customer relationship management (CRM) practices for BHPH dealers.
Industry expert, David Keller, discusses two profit centers dealers can add to dealerships to make 2011 a more profitable year—a detail department and a BHPH operation. He also discusses when BHPH dealers should set up a related finance company (RFC).
Attorney Thomas Hudson discusses how proactive customer relationship management can potentially avoid sticky legal situations in the future.
Don Reed - Fixed ops industry expert and trainer Don Reed presents the five rules of engagement service advisors should follow with service customers.
Brad Simmons explains the importance of building trust with service customers and discusses ways service advisors can build trust when presenting upsells to customers.
Industry expert and trainer Greg Wells discusses the five laws that sales managers in dealerships with proper customer relationship management (CRM) follow.
Attorney Thomas Hudson shares one dealer’s reaction to non-compliance in the dealership.
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