Check Mate: Selling an Analytical Customer
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.
Perhaps the most important step in the special finance sales process is to identify the SF customer at the onset of the sale, before they are shown a vehicle. Special Finance Expert Greg Goebel offers details about this crucial process.
A few words of caution from attorney Tom Hudson: if you fit any of these descriptions, you shouldn't be in the BHPH business.
CPA and certified fraud examiner David Keller goes over several measures dealers can take to protect their dealerships from internal theft and fraud.
If a finance company buys retail installment contracts from auto dealers in its home state, what happens when a consumer named in one of those contracts moves to a state with different laws from the company’s home state? Attorney Nikki Munro discusses a recent case that poses that very question.
Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
Dealerships have become more technologically advanced since the federal Safeguards Rule was first enacted. Compliance expert Jim Radogna presents some tips to help dealers ensure their information safeguards policy keeps pace with today's technology.
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In